About TellAllmarketing Services

Ray Schultz, journalist and author, has written so much about marketing that he is now a marketer himself. He has launched TellAllmarketing, an agency specializing in content marketing.

TellAllmarketing is devoted to the idea that relevant, well-done content attracts leads and moves them through the B2B purchase funnel. We produce white papers, case studies, email newsletters and other forms of content for clients like IBM Netezza, KBM Group, InfoGroup, NextMark and Reach Marketing.

Founder Ray Schultz has solid grounding in both marketing and journalism. As editor of DM News, he tracked the growth of direct marketing as it evolved from a business backwater into a global force embraced by Fortune 500 companies. From there, Ray moved to Direct, where he documented the online and CRM revolutions. 

While at Direct, Ray developed online products like Direct Newsline, Direct Listline and The Circulator. In addition, he was the founding editor of 1to1 magazine, and directed the launch of the Chief Marketer Network and the Big Fat Marketing Blog. He also created white papers, email marketing newsletters, Webinars and print brochures and magazines for advertisers.

Prior to writing about marketing, Ray covered the New York City beat. He wrote two-fisted accounts of the murder trials of the Harlem Four and "Rogue Cop" William Phillips, the latter for the New York Times Magazine. His work has also appeared in National Lampoon and other consumer titles. He is now writing a book, "Dear Friend," on the history of direct mail, from mule mail to email.